Heat maps present statistics differently than other tools. Heat maps detect groupings of comparable data using similar colors. These will show how this information relates to other parameters and aid decision-making. Colors assist in breaking down information, and intensity indicates activity, while cooler colors imply less. Patterns indicate changes across various factors. Heat maps provide a visual description of the data by converting data into a visual format.

Traffic, user clicks, and performance are just some of the metrics that may be monitored and reported on by a website tracking tool (e.g., conversion rate). Information gleaned from tracking technologies can be