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10 Reasons You Should Get a Website for Your Business

10 Reasons You Should Get a Website for Your Business

Author: John Bauer

Date: December 6, 2021 

Category: Guestposts

These days, having a website is as important as having a store, office, or phone number, and for good reason! A website can help you in many ways. Read below to find out why you should get a website for your business and how it could benefit you in the long run!

These benefits apply to any size company and can help you make the most of your online presence. If you already have a website, this list might inspire you to take it to the next level!

1) People Can Learn About Your Brand

The most obvious benefit of having a website is that you can use it to promote your business, especially if you’re just starting out.

Having your own place on the internet lets you showcase your products and services, tell people about company history, and detail why you’re different from other companies in your space. It’s also an opportunity to share news, events, products or services that people might find interesting and valuable.

Best of all: Whether it’s an e-commerce site or something else entirely, with your own website there are no additional costs to shop! Many businesses don't realize they can have their own store on their website.

For example, Zappos doesn't sell shoes outside of its own website—all its sales happen within its domain. If you're interested in doing e-commerce, I highly recommend using Friday because it's so easy to set up and manage a professional online storefront.

Also, Friday offers great optimization options for your product pages for search engines like Google so even if you’re new to SEO (search engine optimization), getting traffic will be a cinch! I'm not saying any of these benefits mean much if no one sees your site or reads what you post.

2) You Can Reach Customers Who Don't Live Nearby

Owning a brick-and-mortar store means that anyone who wants to shop at your business has to physically make their way there. That's limiting in terms of convenience.

Online shoppers, on the other hand, can access your products whenever they want—as long as you've set up your site correctly.

Make sure to add plenty of high-quality photos and detailed descriptions so customers can picture themselves shopping with you.

And be sure to outline what makes your business unique; it's all about creating an appealing experience that keeps people coming back.

For example, you might highlight industry certifications or special offers in order to differentiate yourself from competitors. It's all about standing out in today's crowded marketplace!

3) Increase Conversions

The good news is that having an online presence has never been easier. The bad news is that there are so many ways to get a website wrong: from your website design to your marketing and customer service strategy, to not even have one in place.

There's no way we can touch on all of these topics but here are some key tips for getting started online today One great tip for increasing conversions is to focus on mobile devices - Google revealed that 53% of searches come from mobile devices.

Additionally, 78% of smartphone users say they having used a local business app or search engine on their phone. As you set up your new website make sure it can easily be accessed by smartphone users as well!

Another important factor in conversion rate optimization is ensuring positive reviews and testimonials appear prominently.

The Harvard Business Review released an interesting study that revealed 93% of consumers trust online reviews as much as personal recommendations, making them an effective way to drive conversions!

Before you hit publish on your new website, don't forget to add links to it from any other social media sites or websites you already have in place! This will help ensure that all of your bases are covered and everything flows together smoothly.

4) Become More Trustworthy

When someone is looking to do business with you, what's their first step?

More than likely, they Google your name. Having an online presence allows them to immediately determine whether or not you're trustworthy.

If you don't have one, potential customers will assume you're hiding something, which makes them less likely to choose your company over a competitor's.

While building a website takes time and money (not to mention expertise), it's well worth it when you consider how much money it can make for your business. Plus, most reputable companies offer reasonable monthly packages that help offset some of those costs and may even include basic maintenance plans depending on what kind of website you build.

One of the biggest perks of having an easy-to-navigate website is that it helps streamline your customer service process. Need information about return policies? Most websites are updated within minutes so if there’s any confusion about how things work, users can get answers quickly before deciding whether or not they want to do business with you.

5) It's Easy to Update and Maintain

Let's face it: updating and maintaining your business is hard work. But if you have a website, things will be much easier on you.

All you need to do is log onto your account and make changes when needed! If anything goes wrong, there are technical support teams available to help fix it—which saves you time and energy.

Websites Are Easy to Find: Just Google services, products, or business names to find your business' website immediately—even if someone has misspelled your URL. When people can't find you online, they'll look elsewhere (and chances are they won't come back).

Having a website allows people to see what your company looks like in an instant, making it easy for them to connect with you. It Builds Trust: For some customers, trust is hard to gain while others easily build that bond of loyalty with your brand and product. A website makes that trust faster and easier.

By being honest about how long something takes before shipping out or giving guarantees about customer satisfaction, customers feel safer buying from businesses that display their information publicly online as opposed to those who keep their customers in the dark.

6) It's Affordable

Sure, having a website costs money—but it's not as expensive as you might think. It is an investment, but if your business doesn't have a presence on search engines or social media platforms, potential customers will never know you exist.

Without an online presence, your business is invisible to both current and future customers. If you're just starting out and aren't sure whether or not it makes sense to invest in a site yet, consider doing it yourself.

There are plenty of website builders available that will get you up and running for little to no cost—and can be launched within hours instead of weeks or months.

7) It Increases Revenue

Having an online presence will allow you to reach out to your customers in a new and innovative way. When people search for products or services, they might see your business site before other competing ones and decide to do business with you.

Or, if you have an e-commerce website, you can reach new customers from all over the world. With statistics showing that 68% of consumers use search engines in order to find local businesses—it makes sense that having an online presence is essential.

By developing a strong presence online (and increasing exposure through social media), you increase sales while simultaneously growing your company's brand awareness.

All of these contribute to success: More money coming into your business means you can hire more employees and acquire better equipment while growing your company's influence within its community increases its legitimacy as well as its value.

8) Boost Search Engine Rankings

There’s no question that search engines are one of your main sources of traffic and leads. So, having a presence on Google—in addition to other popular search engines like Bing and Yahoo—is critical.

By creating optimized landing pages and using SEO best practices, you can improve your business’s visibility and drive more qualified users through paid or organic search listings. With increased visibility comes increased website traffic, which translates into higher lead conversions.

9) Build Loyalty Among Customers

Having an online presence is one of the best ways to build and keep customer loyalty. People who can't find your contact information are more likely to take their business elsewhere, but with a website, you make it easy for people to reach out to you and leave reviews.

A good website design will also allow you to provide information about products, services, hours of operation, locations, and any other important details that customers want. But remember that having a website isn't enough—you have to maintain it!

Make sure you're updating your content regularly so that people can find new reasons to love your business. After all, if no one visits your site then no one will be able to benefit from all of these advantages!

10) Engage With Customers on the Go

Today, consumers are more likely to engage with brands on their mobile devices than they are in person. Most business owners know that online engagement is an important part of any marketing strategy; however, many don't realize that almost half of all website visits come from mobile devices—meaning you need a site that's optimized for smartphones and tablets.

(For one thing, have you ever tried reading text on your smartphone? It's impossible.) If your website isn't mobile-friendly, traffic to your site will most likely drop off soon.

Conclusion

The Internet has opened up an incredible world of opportunity for small business owners and entrepreneurs. While some businesses still operate primarily as brick-and-mortar stores, many are turning to online platforms to expand their reach and reach new customers.

A website is one of your most important marketing tools—especially in today's tech-driven world—and it allows you to interact with your customers in ways that just weren't possible before.

Having a website allows you to be where people are looking; whether that’s on their smartphones or laptops, a site will help drive traffic directly back to your business. If you have an ecommerce shop, setting up an online storefront can make it easier than ever to purchase products from your computer or phone.