10 Types of Email Marketing Campaigns – Use Cases & Effectiveness [2025]

Your competitors are already using email marketing tactics to connect with their audience and boost sales gradually. If you’re not, you’re leaving money on the table.

Every day, 361.1 billion emails are sent; by 2027, this will grow to 408.2 billion. Email isn’t slowing down, it’s getting stronger.

Different emails serve different purposes, some drive sales, and others keep customers engaged. Knowing when and how to use them can make a huge difference.

In this guide, you’ll learn the best types of email marketing campaigns, when to use them, and how to make them work for your business.

So let’s