The bookshop owner, at the end of the lane where I live, knows my name. Most of the time he can even judge which book I would buy.
Last evening, I visited this cozy shop, and the owner knew I was looking for some quirky stationery and the Latest Edition of A Deadly Education.
Along with this, he tossed a Harry Potter bookmark saying, “just for once.” This “just for once” happens quite often. What makes me loyal to this little bookshop other than the amazing collection is this personal connection that I feel.
Knowing your customer by their names
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