For online shoppers, gift coupons, loyalty points, and similar offers can act as motivators to complete their purchases. Thus it is important for eCommerce store owners to provide such offers not only to increase sales but also to understand customer needs and grow brand loyalty.

Discount coupons can also be a good way to clear out old inventory while adding value for the money customers are spending on their purchases. 

In this article, let us see some of the popular coupon plugins that add the ability to provide discount coupons, buy one get one offers gift cards, and similar