Up until recently, packaging design was usually seen as nothing more than a means to better sell design is now more than just a factor that affects users’ buying decisions and encourages them to products. But the role of packaging has grown beyond just that. Brands now communicate with their customers in more ways than one, often completely permeating their lives. And packaging design is now more than just a factor that affects users’ buying decisions and encourages them to shop. People connect with brands on an emotional level and they believe that packaging mirrors a brand’s image and
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