Once again Google has focused on the importance of E-A-T (Expertise, Authority, and Trust) in an ecommerce website, with its recent update of Search Quality Rater Guidelines. The updated algorithm also puts more emphasis on individual authors, rather than just the authority of the website or brand as an entity. So it is quite clear that Google is becoming even more content-centric. Now the race for ranking has evolved to a new level, and websites providing in-depth content that solves searchers’ queries, are more likely to win.
So what exactly does the E-A-T quality transpire for your ecommerce website? According
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