I’ve always believed that content promotion or content distribution is the missing piece of many content marketing strategies.
After all, if no one is there to see, hear, or listen to your content, then it doesn’t really make an impact.
In the movie Field of Dreams, Kevin Costner’s character Ray Kinsella was told that if he builds it (a baseball field), “they will come.”
Unlike what Kinsell was told, creating the content (or website) doesn’t mean they will come. They need to know or hear about the content.
They showed up when he built the field – Field of Dreams