You know the drill by now: internal links are a big SEO signal for Google, as well as a great way to retain users longer on your website.
As a refresher, the dual benefits of quality internal links are that they:
Help Google understand the structure and topics of your website for indexing in search Make it easier for visitors to engage with more of your content and boost your average session duration
Here’s a quick look at what great internal linking can do:
Help users quickly navigate your website Keep older content relevant by directing traffic to it Ensure