Lead generation is often cited as the top challenge by marketers. However, things are changing thanks to the infiltration of AI-technology into evermore aspects of marketing. In one survey, 80% of respondents said that AI would revolutionize marketing by 2020. The same report also stated that businesses implementing AI close 59% more sales, report 58% more revenue, generate 54% more traffic and engagement, and experience 52% higher conversion. In today’s article, we’ll see 4 ways that AI will transform and revolutionize the lead generation process.
No wonder AI is being swiftly integrated into the workflows of both B2B and B2C
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