There are few things more frustrating when browsing the web than a painfully slow website.
We expect pages to load near-instantly, and when they don’t we switch off, or even sometimes forget why we went to that page in the first place.
If that’s an e-commerce site, then you’ve just lost a customer.
It is no small wonder then, that a whole industry exists to improve website performance and squeeze every millisecond out of our sites.
But there are dangers in webiste optimisation, particularly for the non-technical webmaster, but certainly not limited to non-techies.
We have considerable experience in WordPress