January 26th, 2021
You may not be surprised to learn that 90% of millennials use social media. But half of the baby boomers do as well, which means that even the older generation has widely adopted the technology and will only become more engaged as years go by. Because of that, companies are scrambling to get in front of the billions of people that use social media, hoping to leverage their followings into more sales and faster business growth.
However, the harsh reality is that followers don’t necessarily become customers. If you can’t get people to contact
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