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5 things we learned by sending 5 million BFCM emails in 2020

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*This post originally appeared on the Jilt blog on Dec. 2, 2020.

Only in the oddest year of our lifetimes could one day be both the biggest online sales day in U.S. history and also a disappointment.

Black Friday/Cyber Monday 2020 is in the books and, as expected, eCommerce spending shattered previous records. However, the spending didn’t shatter those records at quite the levels expected. Strange year, strange results.

So what can we make of this BFCM? We analyzed the overall industry-wide trends, as well as the roughly five million emails stores sent using Jilt, to glean some insights into

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5 things we learned by sending 5 million BFCM emails in 2020