6 Best Omnichannel Tools for WordPress

The term “omnichannel” can be defined as an approach or strategy that integrates all available methods and channels of interaction with customers. These days, when physical and digital worlds are more interconnected than ever, omnichannel indicates an integration of both online and offline advertising, marketing, communications and sales.

It is a particularly relevant term in e-commerce, as it aims to provide a seamless and cohesive approach to digital and brick-and-mortar shopping experiences. In practical terms, an omnichannel experience is when you receive a coupon via sms or email and then use it in a physical location. Or, when you