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Shopping cart abandonment is one of the most common hurdles a lot of e-commerce sellers face. In fact, according to the Baymard Institute, 70 percent of users abandon their carts before making a purchase.
Some of the common reasons are:
Complicated checkout process Unexpected or hidden fees Requiring to create an account Lack of trust Slow delivery time
Luckily, there are things that you can do to reduce cart abandonment. This includes working with a third-party logistics company, optimizing your website, and employing UX strategies.
Speaking of UX, here are nine strategies that you can
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