Thanks to the web, online shoppers can choose to buy products from almost anywhere in the world. Want a pair of shoes you can’t find locally? Buy them from another country. Need a replacement part for your foreign-made car? Hop online and get it in a couple of days.
But while the web has made the world smaller in a lot of ways, language barriers continue to add friction to the online shopping experience, particularly for non-English speaking consumers.
According to a Common Sense Advisory survey, 75% of people want to buy products in their native language. Across the 10 countries