The world we live in is full of amazing technologies that allow us to do wonders with raw data, including in-depth analyses of things completely virtual, like our social media accounts. To do so, at disposal, we have tools that can generate reports in just seconds for any type of data we feed into them. But all those reports don’t mean anything if we don’t understand what they are presenting us with. When you are able to understand the reports they can tell you a lot about how people are receiving your content, how many of them simply scroll past
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