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A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman

Author: GoDaddy Garage

Date: August 19, 2022 

Category: Business, Tips and tricks

During a post-college surfing trip to Costa Rica in 2010, Paul Goodman and Griffin Thall fell in love with the local artisan scene. From the colorful hand woven bracelets sold in each corner to the meaningful conversations with the locals, the two SoCal friends were inspired by the laid-back lifestyle of the country’s national motto: Pura Vida — a Spanish expression that translates to “pure life.”

But the more they communicated with the locals in town, the more they learned that being an artisan in Costa Rica was a struggle. Artisan wages were not enough to support a family

This is the first part of the article “A purpose-driven business: GoDaddy Q&A with Pura Vida founders Griffin Thall and Paul Goodman“
written by GoDaddy Garage.