AB Split Test: A WordPress Plugin Review

It can be challenging to make creative decisions about websites based on subjective opinions, or even data-backed predictions. As such, ensuring that the websites you build for clients are optimized for conversions and sales is tough. Fortunately, AB or ‘split’ testing eliminates this uncertainty, by enabling you to measure which variations of your pages deliver the best results.

In this post, we’ll explore some of the benefits of AB testing, and introduce you to the AB Split Test plugin. Then we’ll guide you through six easy steps for running these tests on your clients’ sites. Let’s get started!

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