Abandoned Cart Coupons – Do’s and Don’t

Have you ever gone shopping online, added a few items to your cart, and then closed the window, only to find out later that you’ve been sent an email with a coupon code? Welcome to the world of abandoned cart coupons!

This often overlooked conversion tool has become an increasingly popular way for e-commerce businesses to increase sales and generally boost engagement with their customers. But not all abandoned cart coupons are created equal; certain dos and don’ts should be observed in order to get the most out of them.

In this article, we’ll explore what a successful abandoned cart