.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] { text-align: center; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );margin-top: -25px;box-shadow: 5px 5px 10px 0 rgba( 177, 11, 11, 0.5 );font-weight: bold;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:hover { background-color: rgba( 252, 185, 0, 1 );color: rgba( 0, 0, 0, 1 );box-shadow: 5px 5px 10px 0 rgba( 225, 197, 19, 0.5 );color: rgba( 0, 0, 0, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:active { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon { font-family: dashicons;margin-left: 10px; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon::before { content: '\f15f'; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] { font-weight: bold;background-color: rgba( 232, 235, 237, 1 );padding: 5px;border-radius: 5px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] p { font-weight: bold; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] { color: rgba( 40, 41, 42, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] p { color: rgba( 40, 41, 42, 1 ); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { width: 100%;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] img { border-radius: 10px;height: 150px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="25e1697d4291d8d4d8e888e111b0f8d3"] { max-width: 100%; } @media only screen and (max-width: 781px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } @media only screen and (max-width: 599px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { margin-top: -10px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { max-width: 100%; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } 
APPEALING MARKETING IDEAS TO STAY IN COMPETITIVE MARKET
APPEALING MARKETING IDEAS TO STAY IN COMPETITIVE MARKET
Over the years, governments have introduced policies to support small and medium-sized businesses. While the initiative allows economies to thrive, it has made markets even more competitive. Whether you are working in a Business to Business (B2B) or a Business to Customer (B2C) segment, competition is tough everywhere.
Source
Short-sighted people label contest as the villain, but wise business people know it is a powerful tool that helps evolve your business. Unless healthy competition dominates the market, companies are stuck with old-age ideas, dull products, and below-average services. In short, competition
This is the first part of the article “APPEALING MARKETING IDEAS TO STAY IN COMPETITIVE MARKET“
written by GetSocialGuide.