Autonomous AI Agents in SEO

SEO is changing, and it is meant to become a lot different from what it used to be, primarily because of the changing nature of the user interface. Generative AI transforms how we create, as its name might imply, and how we access, find and consume information.

This doesn’t mean that SEO is dead; quite the opposite. It is finally becoming something different. And, there will not be a unifying horizon as we had with Google for the last 25 years (yes, happy B-day, Google!). New gatekeepers are emerging while Google is fighting back to retain its dominant position at