Best Analytics Tools In 2024 (& Why Use Them)

For many businesses, when it comes to analytics tools, they don’t know where to start. What are the best analytics tools? Why should you use any of them? How does one tool work better than the other? 

This blog post will talk about the benefits of using different analytics tools and why you should consider them from a marketing perspective.

Want to Jump? Here are the tools:

Consider Google Analytics alone: At the time of writing this, Google Analytics is crunching the numbers and tracking numerous data points on at least 28,382,505 websites, according to BuiltWith. 

But is Google