Businesses have gone beyond the need to just create an online presence and have advanced to new levels. It has become paramount for businesses to ensure that users have the best experience while on their sites.
For this to happen, businesses are now going a step further and having user behavior analysis done on their sites.
Introduction to User Experience and Behavior
User Experience (UX), in simple terms, is the general feeling that a user gets when they interact with a particular website. UX underlines User Behavior. It means that the UX, in the long term, will determine user behavior.
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