Data-driven marketing is now acknowledged as the most valuable marketing technique of the 21st century. It has been made possible by the huge volume of data that can be tracked in real-time through digital connectivity. Even a decade ago, this type of marketing approach was considered a mystery to mainstream businesses. Now the major executive and strategic decisions are all based on the interpretations of Big Data using business intelligence and analytics tools. A Brief Intro to Data-Driven Marketing Data-driven marketing is the most actionable form of marketing strategy. It is the process by which marketers gather insights through different
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