Build and use your ideal customer profile and personas
One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have you developed an ideal customer profile? Who are your personas?”
If you haven’t defined them yet, you’ll probably hop to Google to figure it out. But then “how to create an ideal client profile” comes up with 61,400,000 results, and “create a client persona” has 12,600,000 results. It’s enough to make your head spin. Where do you even start?
Learn what target markets, ideal customer profiles, and personas are, and why you need them. Define your ideal