Crush Fake Reviews: 5 Powerful Ways to Earn Genuine Credibility with Legitimate Reviews

Online reviews are one of the most influential factors in a consumer’s decision-making process. Some businesses take advantage of this powerful influence the wrong way, by posting fake reviews to enhance their image or outshine competitors. However, as consumer trust becomes a focal point of regulation more and more, posting fake reviews is now more than just unethical—it’s illegal.

In this article, we’ll explore these new laws, the penalties businesses may face, and best practices for maintaining an authentic, law-abiding online presence.

Table of Contents

The Federal Trade Commission (FTC) in the United States has banned deceptive marketing practices,