Design principles: What, why and how

Design principles: What, why and how

Author: GoDaddy Garage

Date: October 23, 2020 

Category: Business, Tips and tricks

This article originally published on Media Temple’s blog.

If 2020 has proved anything, it’s that we work in a world of constant disruption. Whether it comes from a new technology or a worldwide pandemic, Heraclitus was right: “Change is the only constant.”

So, how do we maintain some semblance of order when we’re forced to continuously evolve?

For UX, Creative, and even wider business teams, establishing brand-specific design principles can go a long way. By crafting experiences based on these foundational guidelines, you ensure that even the most agile, experimental ideas stay rooted in your brand and why users embrace


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