Display Ads vs Search Ads: Strategic Comparison for Better Performance

Looking to choose between display ads and search ads? Here’s what you need to know:

Search ads show up when people search for specific keywords:

4.40% conversion rate $2.41 average cost per click Best for immediate sales and ready-to-buy customers

Display ads appear across websites while people browse:

0.57% conversion rate $0.59 average cost per click Best for brand awareness and reaching new audiences

Quick Comparison:

FeatureSearch AdsDisplay Ads FormatText onlyImages & video Cost per Click$2.41$0.59 Conversion Rate4.40%0.57% Best Used ForImmediate salesBrand awareness User IntentHigh (actively searching)Low (browsing)

Bottom line: Use search ads when you want sales now. Pick