.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] { text-align: center; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );margin-top: -25px;box-shadow: 5px 5px 10px 0 rgba( 177, 11, 11, 0.5 );font-weight: bold;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:hover { background-color: rgba( 252, 185, 0, 1 );color: rgba( 0, 0, 0, 1 );box-shadow: 5px 5px 10px 0 rgba( 225, 197, 19, 0.5 );color: rgba( 0, 0, 0, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:active { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon { font-family: dashicons;margin-left: 10px; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon::before { content: '\f15f'; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] { font-weight: bold;background-color: rgba( 232, 235, 237, 1 );padding: 5px;border-radius: 5px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] p { font-weight: bold; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] { color: rgba( 40, 41, 42, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] p { color: rgba( 40, 41, 42, 1 ); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { width: 100%;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] img { border-radius: 10px;height: 150px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="66f21cd25317c16ec19483f8953db31c"] { max-width: 100%; } @media only screen and (max-width: 781px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } @media only screen and (max-width: 599px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { margin-top: -10px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { max-width: 100%; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } 
Domain Reputation Guide: How To Improve Yours and Boost Email Deliverability
Author: Kinsta
Date: May 27, 2022
Category: Performance, Security, Tips and tricks, Tutorials, Webhosting
Email marketing is one of the most effective channels at your disposal, with an average ROI of $42 for every dollar spent. However, you can’t leverage email campaigns effectively if no one sees your emails.
It might seem obvious, but spam folders are a serious threat to the success of any marketing campaign.
To make sure your emails reach their intended audience and stay out of spam boxes, you need to monitor your “domain reputation.” That’s the score email service providers give to your domain in terms of trustworthiness. They use it to determine the validity of your emails.
Messages associated
This is the first part of the article “Domain Reputation Guide: How To Improve Yours and Boost Email Deliverability“
written by Kinsta.