Dos and Don’ts When Choosing a WordPress Theme

WordPress powers over 40% of all websites on the internet. The platform offers more than 10,000 themes, and most of them will slow your site down, break on mobile screens, or leave security holes wide open. Picking the wrong one costs you visitors, search rankings, and hours of rework.

This guide covers what to look for and what to avoid.

Performance Should Come First

A theme that loads slowly will hurt your bounce rate. According to WP Astra, each additional second of load time increases bounce rates by 40% to 50%. Google factors page speed into rankings, so a sluggish