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By the time you read this, there are more email marketing platforms than you know what to do with. Making decisions to use the right email marketing platform could be a harrowing task (for lack of a stronger phrase).
Email marketing platforms come in all sorts of sizes and types.
Mostly, several email marketing platforms are often targeted at specific (but still large) groups of potential customers.
Some email marketing platforms are built purely for eCommerce (such as Drip and Klaviyo).
Others are fine for almost all types of businesses (Mailchimp). Meanwhile, there are email marketing
This is the first part of the article