Essential Tips for Branding a Cu-rated News Website
When developing an engaging, curated news outlet that appeals to a wide variety of readers, adopting a personalized branding strategy is vital. Because curated news websites essentially act as gateways to other news websites, it’s crucial to lean into the specific aspects that distinguish your site from competitors. To this end, branding is one of the best tools to tell your website’s story and establish your own unique audience.
For example, both the Huffington Post and Buzzfeed — two sites that feature curated news content — utilize targeted branding strategies to create an atmosphere that resonates with their readers. Take
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