Explore Effective B2B Copywriting Examples to Boost Your Business Communication

Want to write B2B copy that actually sells? Here’s what works in 2024, based on real examples from top companies.

The key to effective B2B copywriting is simple: focus on business results, not fancy words. 

Here’s what the best companies do:

Adobe: Explains complex tech in plain language Slack: Uses no-nonsense messaging about productivity WordPress: Keeps it simple and action-focused CyberOptik: Tackles business problems head-on Shopify: Makes e-commerce easy to understand

Quick comparison of effective B2B copy approaches:

CompanyMain FocusKey Strategy AdobeTech simplificationShows clear value and action steps SlackProductivitySpeaks in plain English to decision-makers WordPressWebsite solutionsFront-loads important info CyberOptikDigital servicesDirect