Google Ads AB Testing: Step-by-Step Blueprint for Data-Driven Success

Want to boost your Google Ads performance? Here’s exactly how to run A/B tests that get results.

Quick takeaway: A/B testing helps you find what works best in your ads by testing different versions against each other. Companies typically see 15-20% higher conversion rates when testing properly.

Here’s what you’ll learn to test:

Headlines and ad copy Images and CTAs Landing pages Extensions Targeting options

Key steps to run your first test:

Pick ONE metric to improve (CTR, conversions, etc.) Test ONE element at a time Split traffic 50/50 Run for 2-6 weeks (depending on traffic) Wait for 95%