Rank Faster on SERP: Trigger Website Speed & Load Time

Rank Faster on SERP: Trigger Website Speed & Load Time

Author: Ankita Sharma

Date: September 9, 2020 

Category: Guestposts

User experience is everything. No one knows this better than Google. So, it uses the best analytic tools and methods to ensure that the best websites appear higher in the search results, which results in better user experience.

Among a number of different criteria, the loading speed of your website is an important factor in determining whether you will rank higher or lower in Google searches.

With the number of mobile internet users growing at a rapid pace, it is important to ensure your website loads faster than the short attention span of your users. However, most websites still fail the Google speed test. According to data collected by Google, about 90% of users will leave your website, or ‘bounce’ away from your website if it takes about 5 seconds to load. This rate jumps to 106% if it takes 6 seconds. Unbelievable, right? It is, however, true. Three seconds might not seem too long to count, but for users who access a limitless feed every day on Instagram and Facebook in under a second of load time, 3 seconds is too long.

The loading speed of the average website is about 15 seconds. Google aims to push websites that have a load time of 1 second or less. By making high website speed mandatory for high SEO rankings, Google subtly forces website developers to create faster websites and better user experience. Web design services in India know how to use tools like Google Lighthouse to ensure your website load time is optimised, and each element is aligned accordingly.

Is this low load speed even possible?

Mobile website rankings are based on the rankings of the desktop version’s rankings. Since 2010, Google has been taking into account the page speed for websites and other SEO components to determine how they rank on the search engine.

Today over 50% of users access websites through their mobile phones. A large number of businesses don’t optimise their websites for mobile use, which means that while the user experience via desktop is decent, the mobile experience significantly degrades for the user. In 2018, Google announced that it was coming out with a mobile-first index, which would separately check for mobile site loading speeds as well. It has been over two years since, which means this index can come out any time soon.

While mobile site load speed is not a criterion for rankings right now, very soon it will be. As soon as the new index is launched, SEO and website load speed will be intertwined as factors that determine the ranking of your website.

How do I know my website’s load time?

A tool known as PageSpeed Insights has been developed by Google for the purpose of showing business owners their website speeds. This helps brands to optimise websites accordingly, remove heavy elements that take longer to load, add alt text, and ultimately ensure that they load faster and create a favourable user experience. PageSpeed Insights helps identify performance and SEO issues with your website.

How do I access PageSpeed Insights?

Make your website fast enough for all devices by identifying problems, and then get the best SEO services providers in India to help you fix them.

Visit developers googles dot com to know your website’s existing speed. Simply enter your website’s URL in the search bar, and you will get results instantly.

This tool provides a list of opportunities and elements that you can eliminate or analyse in order to bump up your website load speed.

What should I do next?

After you get back the results for your website, make a note of the things you are missing or need to fix. The problems identified include initial server response time, image encoding, inefficient formats, unused JavaScript and codes, and many more.

Identifying these problems is merely step one. The next step is the solution, which is getting the right fix for this problem. You can fix a number of problems by merely fixing your website’s SEO. Learn more about SEO basics and how to meet the search engine’s expectations, or find an expert who can provide you with the best solution possible.