How do I know if my Google Ads are Working?

Google ads can be a powerful way to bring people to your business, but it can also be a huge waste of money. How can you tell if your Google Ads are effective?

Brief Overview of Google Ads

If you’re already familiar with Google ads, you can skip down to the Understanding the Numbers portion. If you’re not confident in your ability to navigate the Google Ads interface, here’s a quick overview.

On the far left side, are your Ad Campaigns (light purple boxes in the image). These are the categories of ads. They should represent one primary keyphrase that

This is the first part of the original article by White Fox Creative.
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How do I know if my Google Ads are Working?

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