How Does Brand Consistency Affect Customer Perception

Have you ever noticed how certain brands remain memorable while others fade away? Imagine yourself wandering through a busy market, with the sellers clamoring for your notice. Amid the hustle and bustle, there is one stall that stands out. It is bursting with bright colors, and its slogan sticks in your mind. The logo is so familiar, like an old friend waving hello. You know this brand well, and you feel drawn to it instantly. The secret often lies in one key element: brand consistency. Let’s dive into how brand consistency influences how customers perceive a brand.

What is Brand