How To Align Your Content Strategy With Your Customer’s Journey

Do you know what journey your customers take from the time they’re made aware of your product to the point at which they actually make a purchase?

Did you know you can optimize this journey with content?

In this post, we demonstrate the importance content marketing has in the customer journey.

What is the customer journey?

“Customer journey” is the business term for the process a customer goes through from the moment they are made aware of your product to the point where they complete a purchase of it.

Almost every aspect of your business can be optimized. This includes