This post was originally published on May 23, 2017, and was updated on Dec. 18, 2019.
As a business owner, you probably rely on email as a primary line of communication with your customers and prospects. That’s why it’s important to make sure your emails make it past your recipients’ spam folders. Spammy emails can both sideline your email marketing efforts and hurt your business’s credibility.
Related: Beginner’s email marketing guide for small businessesWhat causes spammy emails?
We’ve all seen instances where legitimate messages are delivered to the junk/trash folder — how frustrating. Typically, this behavior happens because
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