How to Build and Maintain Customer Trust

Trust is hard to earn, hard to measure, and probably even harder to maintain both in personal and business relationships. But, unlike in personal relationships where communication is often straightforward and you have a lot of room to explain yourself, as a brand you can’t afford to risk losing your consumer’s trust. Brands might not get the chance to justify or explain a mistake as a person would do in a friendly or romantic relationship.

Many brands tend to oversee the importance of trust and focus on other aspects of their online presence that seem to be more profitable.