How to Calculate Online Review Marketing ROI

Calculating the return on investment (ROI) of online review marketing can be challenging, yet it’s crucial for businesses to understand how effective their review marketing has been so they can optimize and readjust their strategies. In this article, we will explore how to assess the impact of online reviews and calculate their marketing ROI.

How to Calculate the ROI

It can be difficult to tell how review marketing has improved your profits, but these 5 steps will help you calculate how effective your review marketing is:

Step 1: Define Your Objectives

Before calculating ROI, it’s important to define what success