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Imagine this: it’s the holiday season, and you’re browsing through some of your favorite online stores for ideas on what to buy people as presents. Suddenly, your attention is drawn to a display banner that reads, “Free Gift with Purchase!”
The promise of a free gift with your purchase piques your interest, so you click the banner. Due to the added incentive, not only are you happy about the present, but you are also more inclined to buy something from that store rather than the other competing websites because you get a higher value for your money.
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