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How to Create UTM Codes to Track Your URLs in WordPress

If you are collecting any kind of metrics for your website, UTM codes are indispensable. Also known as UTM parameters, they are simple to implement and offer a large number of useful functionalities pertaining to tracking and analysing traffic on your website.

In this article, we will be showing you how to use UTM parameters to inform your analytics tools and track your visitors‘ behaviour. For this demonstration, we will be using Google Analytics. Of course, there are other analytics tools, but we will go with the global leader here. Before we begin with the tutorial in earnest, though,

This is the first part of the article “How to Create UTM Codes to Track Your URLs in WordPress“
written by Qode Interactive.