How to create WooCommerce cart discounts: tutorial [+ video]

If you are frustrated with cart abandonment on your WooCommerce store, you might want to consider offering cart discounts. One of the most effective way to reduce abandoned carts and to increase your average order value is to offer a cart discount to your customers.

Figures for the average cart abandonment rate tend to be around 70%. According to the Baymard Institute, who surveyed 49 different studies on abandoned carts, the figure in 2024 is 70.19%. And the main reason that users give for abandoning their cart is simple: costs are too high.

WooCommerce cart discount plugin

So a simple