How to Develop an Account Planning Strategy

How do you think about your sales strategy? If you’ve been doing any sort of sales business for a while. It’s possible that you don’t think about it very much at all. You might rely on the same techniques and tactics that you’ve always used, thinking to yourself — if it’s not broken, why fix it?

If you’re new to sales, it might be difficult for you to wrap your head around what kind of sales approach to take. Do you just start cold calling? Do you focus on any customers you already have in order to make sure

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