Typography is so much more than just a tool used to transmit messages. Besides their obvious practical function, fonts also give an aesthetic value to your content and profoundly impact the way people perceive your brand.
Choosing the right font for your business may be a bit challenging, what with so many typefaces available on the market. When you’re on the quest of finding the font that best matches the visual identity of your brand, you may accidentally stumble upon it while scrolling through a Pinterest mood board, or browsing a
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