This article was originally published on Sept. 5, 2013, and was updated on Oct. 18, 2019.
Fresh, unique images are essential for engaging with users online as you battle for their attention against the vast quantity of other online content. Written content is essential for conveying information, but images are often easier for people to digest and remember. Studies show that people remember 80% of what they see and only 20% of what they read. When you optimize images for the web, you will be able to better connect with these users, build your brand, and move potential customers down your
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