.tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] { text-align: center; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );margin-top: -25px;box-shadow: 5px 5px 10px 0 rgba( 177, 11, 11, 0.5 );font-weight: bold;color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:hover { background-color: rgba( 252, 185, 0, 1 );color: rgba( 0, 0, 0, 1 );box-shadow: 5px 5px 10px 0 rgba( 225, 197, 19, 0.5 );color: rgba( 0, 0, 0, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link:active { background-color: rgba( 207, 46, 46, 1 );color: rgba( 255, 255, 255, 1 );color: rgba( 255, 255, 255, 1 ); } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon { font-family: dashicons;margin-left: 10px; } .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__icon::before { content: '\f15f'; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] { font-weight: bold;background-color: rgba( 232, 235, 237, 1 );padding: 5px;border-radius: 5px; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="51696c5992ca18f4b41c054e56d66af9"] p { font-weight: bold; } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] { color: rgba( 40, 41, 42, 1 ); } .tb-fields-and-text[data-toolset-blocks-fields-and-text="d93b490ac9f16151c5bba55e7b008009"] p { color: rgba( 40, 41, 42, 1 ); } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { width: 100%;max-width: 100%; } .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] img { border-radius: 10px;height: 150px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .tb-image[data-toolset-blocks-image="66f21cd25317c16ec19483f8953db31c"] { max-width: 100%; } @media only screen and (max-width: 781px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom}.tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } @media only screen and (max-width: 599px) { .tb-button{color:#f1f1f1}.tb-button--left{text-align:left}.tb-button--center{text-align:center}.tb-button--right{text-align:right}.tb-button__link{color:inherit;cursor:pointer;display:inline-block;line-height:100%;text-decoration:none !important;text-align:center;transition:all 0.3s ease}.tb-button__link:hover,.tb-button__link:focus,.tb-button__link:visited{color:inherit}.tb-button__link:hover .tb-button__content,.tb-button__link:focus .tb-button__content,.tb-button__link:visited .tb-button__content{font-family:inherit;font-style:inherit;font-weight:inherit;letter-spacing:inherit;text-decoration:inherit;text-shadow:inherit;text-transform:inherit}.tb-button__content{vertical-align:middle;transition:all 0.3s ease}.tb-button__icon{transition:all 0.3s ease;display:inline-block;vertical-align:middle;font-style:normal !important}.tb-button__icon::before{content:attr(data-font-code);font-weight:normal !important}.tb-button__link{background-color:#444;border-radius:0.3em;font-size:1.3em;margin-bottom:0.76em;padding:0.55em 1.5em 0.55em} .tb-button[data-toolset-blocks-button="4f6a67d46857e43ef22c225bf335bf3f"] .tb-button__link { margin-top: -10px; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} .wp-block-image.tb-image[data-toolset-blocks-image="82afca75001c766433c07a74fd2261b0"] { max-width: 100%; } .tb-image{position:relative;transition:transform 0.25s ease}.wp-block-image .tb-image.aligncenter{margin-left:auto;margin-right:auto}.tb-image img{max-width:100%;height:auto;width:auto;transition:transform 0.25s ease}.tb-image .tb-image-caption-fit-to-image{display:table}.tb-image .tb-image-caption-fit-to-image .tb-image-caption{display:table-caption;caption-side:bottom} } 
How to pick the right email newsletter service for your needs
Author: Newsletter Glue
Date: February 3, 2022
Category: Plugin development, Tips and tricks, Tutorials
To send email newsletters, you’ll need an email newsletter service, commonly referred to as an email service provider, or ESP.
The problem is, there are hundreds out there, so it’s really hard to pick the right one.
The short answer is: Pick the one that fits your needs.
In the same way you wouldn’t wear a ball gown to a basketball game, you shouldn’t pick a heavy eCommerce ESP for your 50 subscriber newsletter.
It isn’t that the ball gown is bad, it’s just not the right fit for watching sports. Likewise, most ESPs are great for their intended
This is the first part of the article “How to pick the right email newsletter service for your needs“
written by Newsletter Glue.