How to pick the right email newsletter service for your needs
To send email newsletters, you’ll need an email newsletter service, commonly referred to as an email service provider, or ESP.
The problem is, there are hundreds out there, so it’s really hard to pick the right one.
The short answer is: Pick the one that fits your needs.
In the same way you wouldn’t wear a ball gown to a basketball game, you shouldn’t pick a heavy eCommerce ESP for your 50 subscriber newsletter.
It isn’t that the ball gown is bad, it’s just not the right fit for watching sports. Likewise, most ESPs are great for their intended
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How to pick the right email newsletter service for your needs
