Valentine’s day is just around the corner and for florists, it is one of the busiest days. That’s because it’s the second-biggest commercial holiday following Black Friday. In 2018, following Black Friday’s $60 billion sales, Valentine’s Day generated $19 billion. One year later and the number only increased. According to the National Retail Federation, in 2020, $27.4 billion was expected to be spent on Valentine’s Day in the United States. Whereas, in the UK, it was estimated to be worth just over £1bn in 2020. This sums up how important Valentine’s day is for several businesses. And one of the
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